About IDX Studio

IDX Studio is a multidisciplinary creative practice founded by Shuang Xiao, working at the intersection of design, marketing, and visual storytelling. The studio explores the dialogue between strategy and emotion, data and aesthetics, to shape meaningful and contemporary brand expressions.

With a background bridging digital marketing and visual arts, Shuang combines analytical precision with creative intuition to craft coherent, intuitive, and memorable brand experiences. Each project begins with listening, research, and experimentation — understanding values, translating emotions, and building narratives that make sense both visually and strategically.

IDX Studio specializes in branding, photography, editorial content, and data-driven visual strategy. Through structured narrative thinking and a refined aesthetic approach, the studio collaborates with brands, studios, and entrepreneurs to develop identities and digital strategies that are culturally resonant, human-centered, and built for long-term relevance.